Brandnew IO’s Influencer Marketing platform supported only one social network - Instagram. However, brands & agencies had a pain point in manually sourcing multi-channel influencers and did not see the value in purchasing a subscription to a single-channel platform. We had a hypothesis that adding more social networks to the platform would make it more desirable to clients but we were unsure which should be a priority and what sort of data was most important to our users.
With a team of 4 developers and UX/UI designer, Mohammad Al Deek, we designed and implemented the additional social networks to the platform in 4 months. This functionality had long been requested by customers and supported the acquisition of a high-value enterprise customer, international media agency MediaCom.
Influencer Marketing Platform